Rogue Chef Packaging & Branding
Branding & Identity
Logo Design
Packaging Design
Rogue Chef's founder is a chef-turned specialty sauce manufacturer looking to gain an edge over the competition through his marketing materials.
My job was to design a logo and bottle label that embodied the company’s “offbeat southern flavor.” The company’s founder wanted the design to speak to his independence and unique personality while staying true to his North Carolina roots.
To capture this, I utilized bright, punchy colors, a funky letter R for the main mark, and traditional-style illustrations to hint at his Southern charm.
